{"title":"Home page","description":null,"products":[{"product_id":"indie-film-market-playbook-afm-edition","title":"The Indie Film Market Playbook: AFM Edition","description":"\u003cp data-end=\"705\" data-start=\"649\"\u003e\u003cstrong data-end=\"705\" data-start=\"649\"\u003eWalk into AFM like you belong there. Because you do.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"943\" data-start=\"707\"\u003e\u003cem data-end=\"765\" data-start=\"707\"\u003eThe Indie Film Market Playbook: AFM Edition \u003c\/em\u003eis a digital guide for indie filmmakers who’ve never been to a film market, don’t come from money, and are tired of piecing together advice from random panels and YouTube clips.\u003c\/p\u003e\n\u003cp data-end=\"1202\" data-start=\"945\"\u003eThis is not an AFM-sponsored product.\u003cbr data-end=\"985\" data-start=\"982\"\u003eThese are my personal field notes, lessons, and scripts from attending AFM—translated into a clear, practical roadmap so you can prepare smarter, protect your IP, and actually use the market to move your film forward.\u003c\/p\u003e\n\u003ch3 data-end=\"1237\" data-start=\"1209\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3 data-end=\"1237\" data-start=\"1209\"\u003eWho this Playbook is for\u003c\/h3\u003e\n\u003cp data-end=\"1269\" data-start=\"1239\"\u003eThis is especially for you if:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1325\" data-start=\"1273\"\u003eYou’re a \u003cstrong data-end=\"1322\" data-start=\"1282\"\u003efirst-time or early-career filmmaker\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli data-end=\"1474\" data-start=\"1328\"\u003eYou’re from a \u003cstrong data-end=\"1414\" data-start=\"1342\"\u003eBlack, Brown, lower-income, first-gen, or underrepresented community\u003c\/strong\u003e and no one in your family has ever been to a film market.\u003c\/li\u003e\n\u003cli data-end=\"1619\" data-start=\"1477\"\u003eYou want to \u003cstrong data-end=\"1513\" data-start=\"1489\"\u003esell a finished film\u003c\/strong\u003e, \u003cstrong data-end=\"1533\" data-start=\"1515\"\u003efind investors\u003c\/strong\u003e, or \u003cstrong data-end=\"1557\" data-start=\"1538\"\u003ebuild a network\u003c\/strong\u003e for your slate—not just “walk around and see what happens.”\u003c\/li\u003e\n\u003cli data-end=\"1785\" data-start=\"1622\"\u003eYou’re tired of your film being treated like disposable “content” and you want to understand how to position it as \u003cstrong data-end=\"1767\" data-start=\"1737\"\u003eintellectual property (IP)\u003c\/strong\u003e and a real asset.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1809\" data-start=\"1792\"\u003eWhat’s inside\u003c\/h3\u003e\n\u003cp data-end=\"1844\" data-start=\"1811\"\u003eInside the Playbook, you’ll find:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1976\" data-start=\"1848\"\u003e\n\u003cstrong data-end=\"1900\" data-start=\"1848\"\u003ePlain-language breakdown of what AFM actually is\u003c\/strong\u003e\u003cbr data-end=\"1903\" data-start=\"1900\"\u003eHow it works, who attends, and how it’s different from a film festival.\u003c\/li\u003e\n\u003cli data-end=\"2105\" data-start=\"1980\"\u003e\n\u003cstrong data-end=\"2018\" data-start=\"1980\"\u003eMindset, money, and power dynamics\u003c\/strong\u003e\u003cbr data-end=\"2021\" data-start=\"2018\"\u003eHow to walk in as an IP owner, not just a desperate creative with a screener link.\u003c\/li\u003e\n\u003cli data-end=\"2207\" data-start=\"2109\"\u003e\n\u003cstrong data-end=\"2137\" data-start=\"2109\"\u003ePractical prep checklist\u003c\/strong\u003e\u003cbr data-end=\"2140\" data-start=\"2137\"\u003eWhat materials you really need (and what you don’t), including:\n\u003cul\u003e\n\u003cli data-end=\"2234\" data-start=\"2212\"\u003eone-sheet essentials\u003c\/li\u003e\n\u003cli data-end=\"2260\" data-start=\"2239\"\u003ebasic deck overview\u003c\/li\u003e\n\u003cli data-end=\"2294\" data-start=\"2265\"\u003elogline and email templates\u003c\/li\u003e\n\u003cli data-end=\"2349\" data-start=\"2299\"\u003edata you should track (social, screenings, demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2349\" data-start=\"2299\"\u003e\n\u003cstrong data-end=\"2407\" data-start=\"2353\"\u003eHow to talk to buyers, sales agents, and investors\u003c\/strong\u003e\u003cbr data-end=\"2410\" data-start=\"2407\"\u003eReal phrases, example answers, and question prompts you can literally practice.\u003c\/li\u003e\n\u003cli data-end=\"2680\" data-start=\"2495\"\u003e\n\u003cstrong data-end=\"2520\" data-start=\"2495\"\u003eProduct vs IP framing\u003c\/strong\u003e\u003cbr data-end=\"2523\" data-start=\"2520\"\u003eWhy the industry calls your film a “product,” how that can devalue your work, and how to strategically reframe your project as IP with long-term potential.\u003c\/li\u003e\n\u003cli data-end=\"2860\" data-start=\"2684\"\u003e\n\u003cstrong data-end=\"2707\" data-start=\"2684\"\u003eNetworking your way\u003c\/strong\u003e\u003cbr data-end=\"2710\" data-start=\"2707\"\u003eSpecific approaches for introverts and extroverts, how to start conversations, how to exit gracefully, and how to follow up without feeling thirsty.\u003c\/li\u003e\n\u003cli data-end=\"3043\" data-start=\"2864\"\u003e\n\u003cstrong data-end=\"2895\" data-start=\"2864\"\u003eEnergy, style, and presence\u003c\/strong\u003e\u003cbr data-end=\"2898\" data-start=\"2895\"\u003eWardrobe and grooming tips, scheduling boundaries, alcohol\/drug cautions, and how to keep your body and nervous system steady during long days.\u003c\/li\u003e\n\u003cli data-end=\"3189\" data-start=\"3047\"\u003e\n\u003cstrong data-end=\"3074\" data-start=\"3047\"\u003ePost-AFM follow-up plan\u003c\/strong\u003e\u003cbr data-end=\"3077\" data-start=\"3074\"\u003eHow to organize your contacts, send effective follow-up emails, and keep deals alive after everyone goes home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThroughout the book, you’ll also find \u003cstrong data-end=\"3266\" data-start=\"3229\"\u003eshort stories from my time at AFM\u003c\/strong\u003e—the awkward moments, the wins, the realizations—so you can see how the theory actually plays out on the ground.\u003c\/p\u003e\n\u003cp data-end=\"3378\" data-start=\"3191\"\u003e \u003c\/p\u003e\n\u003ch3 data-end=\"3401\" data-start=\"3385\"\u003eWhat you get\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-end=\"3490\" data-start=\"3405\"\u003e\n\u003cstrong data-end=\"3426\" data-start=\"3405\"\u003eDigital ebook\/PDF\u003c\/strong\u003e of \u003cem data-end=\"3488\" data-start=\"3430\"\u003eThe Indie Film Market Playbook: AFM Edition \u003c\/em\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3643\" data-start=\"3604\"\u003eInstant digital download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e🔊 \u003cstrong data-end=\"3666\" data-start=\"3650\"\u003eComing soon:\u003c\/strong\u003e Audio Companion \u0026amp; Video Lab\u003cbr data-end=\"3697\" data-start=\"3694\"\u003eYou’ll have the option to upgrade later to an audio version (so you can listen on the plane or commute) and a short video series where I walk through real-life scenarios and examples from the Playbook.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eHow this Playbook helps you\u003c\/h3\u003e\n\u003cp\u003eBy the time you finish this, you will:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"4062\" data-start=\"3982\"\u003eUnderstand \u003cstrong data-end=\"4059\" data-start=\"3993\"\u003ewhat AFM is, why it exists, and how money actually moves there\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli data-end=\"4161\" data-start=\"4065\"\u003eKnow \u003cstrong data-end=\"4099\" data-start=\"4070\"\u003ehow to describe your film\u003c\/strong\u003e (or slate) clearly for buyers, sales agents, and investors.\u003c\/li\u003e\n\u003cli data-end=\"4243\" data-start=\"4164\"\u003eHave a \u003cstrong data-end=\"4198\" data-start=\"4171\"\u003echecklist and structure\u003c\/strong\u003e for your emails, meetings, and follow-ups.\u003c\/li\u003e\n\u003cli data-end=\"4359\" data-start=\"4246\"\u003eBe able to \u003cstrong data-end=\"4292\" data-start=\"4257\"\u003eprotect your IP and your energy\u003c\/strong\u003e instead of giving everything away just to say “I had a meeting.”\u003c\/li\u003e\n\u003cli data-end=\"4427\" data-start=\"4362\"\u003eFeel less like an outsider and more like a filmmaker with a plan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis Playbook won’t guarantee a sale—that’s the truth.\u003cbr data-end=\"4486\" data-start=\"4483\"\u003eBut it will keep you from walking into AFM blind, and it will help you make smarter decisions, ask better questions, and leave with more opportunities than you had when you arrived.\u003c\/p\u003e","brand":"Reel Legacies Studios","offers":[{"title":"Default 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